New Live

Founded in 2016 by Michel Ohruh after his daughter Mégane lost the ability to walk, New Live designs and builds the Magix II, a six-wheel electric wheelchair for both indoor and outdoor use. The company operates a factory in Betschdorf, Alsace, and was selected for the Grande Exposition du Fabriqué en France at the Élysée Palace. Its wheelchair is made entirely in France, with a focus on obstacle-climbing capability and user autonomy. The family-run business employs 10 to 49 people and sells through a network of resellers.